OUR
STORIES

Company's Timeline Across The Years

February 2004
Company Founded
Establishment of D’Era Pouch Industries Sdn. Bhd.
February 2004
May 2005
Army Food Supplier
Started making Meals Ready to Eat (MRE) product for the Malaysian Armed Forces (MAF) @ Angkatan Tentera Malaysia (ATM) and one of the menu was sardine in tomato sauce in 140g pouch
May 2005
September 2009
Supply To TESCO
Become a supplier of Original Equipment Manufacturer (OEM) for the sardine using stand-up pouch (425g)
September 2009
January 2014
First Production Of Our Own Brand
Internal technical and commercial discussions was made in order to introduce our very own brand of sardine by D’Era Pouch Industries to the open market
January 2014
March 2015
Break Into Hypermarkets
Listed in hypermarkets such as Aeon, Giant and Tesco using the D’Heritage brand in the end of the year through KOPEDA
March 2015
2015 - 2018
Involvement In Large-Scale Events
• Malaysia International Halal Showcase 2015 (MIHAS) @ KLCC
• Halal Fiesta 2015 (HALFEST) @ MIECC
• Malaysia International Halal Showcase 2016 (MIHAS) @ KLCC
• Malaysia Agriculture, Horticulture and Agrotourism 2016 (MAHA) @ MAEPS
2015 - 2018
April 2018
Start Mass Media Advertising
Radio advertisement at Radio IKIM
April 2018

From Small To Manufacturing Powerhouse

Many businesses started from small scale and so do we. Founded as early as 2004, we start manufactured products for other companies such as sardines, spicy anchovies and other foods that can be considered as canned food.

Today, D’Heritage are proud because we start to produce our own products and market it to the mass. In 2014, our hit product, which is Sardin Viral enter the market and instantly become everyone darlings.

Apart from Sardin Viral, our Chicken Curry, Baked Beans and Tomato Puree are amongst the top choice because of their uniqueness. All of our product lines are using ‘Retort Packaging’ which eliminate the usage of canned packaging.

The Technology Behind

D’Heritage has grown so much, alongside our nation and been a part of Malaysia’s Meal-Ready-To-Eat (MRE) industry. We start to implement a technology called ‘Retort’ that revolutionized the canned food concept.

Retort technology is a high temperature and high pressure sterilization process that kills all the harmful bacteria. In this process, foods are preserved in natural way without using any preservatives, which are commonly used to keep the fresh and the products’ shelf life. In other words, the Retort Technology has to adverse effects on our health.

We have acquired this most advanced Retort Technology from Korea. Unlike the frozen food, the distinguishing feature of the Retort Food is that it doesn’t need to keep it in the refrigerator to save it. The food remains fresh at room temperature for years. That’s why is is called MRE – Meal Ready to Eat.

It is very practical for students or even housewives because the use of sealed packaging has removes the odor completely from the previous canned packaging that retains the smells of pungent fish and the aluminium can itself.

Quality Assurance

They are required to adhere and stick to the strictest quality control. For example, every food that have been processed must go through a magnetic metal detector machine for scanning purpose, so that they are free from any tiny metal particles.

Our Employees Are Our Assets

Behind every success stories, there are strong backbones, which are the staffs and workers. At our office & factories in Nilai 3, we are proud to employed more than 100 dedicated & committed people that contributed to each of the company operation.

Our staffs come from various technical & professional background such as food technologist, halal executives, and even we have our own micro biologist. This is to ensure we deliver only the best services and products to the end user.